Financial service provider focuses on further growth of running sports in the Netherlands.
Rotterdam, April 13 - Nationale-Nederlanden (part of NN Group) will remain the title sponsor of the NN Marathon Rotterdam until the 2028 edition. This was announced after the finish of the last runner of the 44th NN Marathon Rotterdam. Additionally, Nationale-Nederlanden extends its partnership with the NN CPC Loop The Hague. With these contract extensions, Nationale-Nederlanden (NN) takes the next step in its mission to get and keep as many people moving as possible.
With nearly 51,000 participants and hundreds of thousands of spectators, the NN Marathon Rotterdam has grown into a true public festival. At the same time, the flat and fast course remains attractive to top athletes. With the NN Kids Runs, the Your Marathon Challenge, The Marathon Rotterdam Walk, the 1/4 Marathon Rotterdam, and the full marathon, there is a diverse range for enthusiasts of all ages and levels. The NN CPC Loop The Hague, which will be organized for the 50th time next year, saw 40,000 enthusiasts participate in the last edition. This classic Hague run has now established itself as one of the most popular runs in the country.
Supporter of all runners
"As an organization with millions of customers, we want to support all runners. With the NN Marathon Rotterdam, the NN CPC Loop, and the NN Dam tot Damloop, we make running accessible to runners of all levels in the three largest cities in the Netherlands," says Mariëlle Krouwel, CMO of NN Group. "The popularity of running has grown enormously in recent years. More and more Dutch people run a lap every week. In the coming years, they can continue to participate in the runs in The Hague, Rotterdam, or Amsterdam. This further contributes to the experience of the sport and the mental and physical well-being of as many people as possible."
Great public festival
"We are very ambitious in all areas," says Wilbert Lek, Managing Director Events at Golazo Events, organizer of the NN Marathon Rotterdam, the NN CPC Loop The Hague, and other sporting events. "The NN Marathon Rotterdam, but also the NN CPC Loop The Hague, will focus heavily on increasing the number of participants, increasing visitors to the festive activities, and our social contribution in the coming years. I am proud that we can continue to build these leading running events together with NN."
