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introThis is an exciting time at NN Group, as we have launched our new and ambitious brand positioning and strategy called ‘supporter of change’ in 2022, which we are currently finetuning and expanding towards marketing and other areas within NN. With that we are putting more emphasis on the brand to drive our business forward.At NN Group our ambition is to be the industry leader known for customer engagement, our talented people and impact on society. For this NN wants to build strong, relevant relationships and engage with (potential) customers, business partners, relations, intermediaries, employees and job seekers, and society at large resulting in boosting our sales, reputation, and referrals. Measured via brand consideration and NPS-r.As a B2B2C-player (sales via intermediary, B2B and direct) we have to develop disruptive marketing strategies, to get the buyer’s attention and generate an interest or even hunger for our products and services. Via brand engagement marketing we aim to generate attention and earn trust by answering the questions that they have by sharing interesting and relevant resources, content and inspiration.