NN in the Netherlands has received the Universum Most Attractive ‘Highest Climber’ award amongst businesses in the Netherlands. Universum Global’s Most Attractive Employers 2019 report is the result of a survey of Netherlands business professionals. As well as their aspirations, career goals and preferred industries, the survey reveals the employers this group most want to work for.
We received the ‘Highest Climber’ award as NN increased by 25 scales on the scale of 100 companies – something that we can be proud of! During the last year HR focused on the candidate journey to improve our standing among potential candidates.
Data-driven employer branding
Over the past year, we used data-informed decision-making to make a number of changes to improve how we position ourselves to potential candidates: we changed the navigation design of our career site, we improved job vacancies to give candidates a feeling of what it is like to work at NN, we introduced copywriters for vacancies, and we started campaigns on social channels that target specific groups.
The award confirms what our own data had already told us: that we are on the right track. We will continue our journey and with a new group wide employee value proposition, employer branding campaign and career site coming up, we are confident that we can further improve.